If you were tuned into the MoonPay X Games League Winter Draft last night on September 17, 2026, you may have noticed that Nixon served as the Official Timekeeper.
The countdown clock wasn't just about getting the Nixon brand out there... it was about supporting the heartbeat for the draft! Ticking down the seconds before each new name was called, the Nixon branded clock gave viewers a real-time sense of anticipation as the league's first class of athletes came together.
Custom Watches for a First-Round Class
Every athlete selected in the first round of the draft walked away with more than a roster spot. They also each received a custom-engraved Nixon Time Teller Chronograph created specifically to commemorate their selection. The engraving on each caseback permanently ties the watch to the exact time, place, and draft moment when this new chapter of X Games League competition began for that athlete.
It's a fitting keepsake for a league milestone: a physical, wearable record of a career moment that would otherwise live only in highlight reels and stat sheets.
Why Nixon Was Part of the Moment
Nixon Co-Founder Chad DiNenna framed the partnership as a natural extension of the brand's long history with action sports culture:
“The Nixon Athletes, X Games competitions and the culture surrounding them have been part of Nixon's world since the beginning. Being the Official Timekeeper of the first X Games League Winter Draft gives us an opportunity to do what Nixon does best—show up authentically in action sports and make time part of the story. The countdown clock captures the anticipation of the moment, and the custom watches give each first-round athlete something permanent to remember it by.” - Chad DiNenna, Nixon Co-Founder
That sentiment lines up with the significance of the event itself: the draft marked the launch of a new league structure for X Games winter events, giving athletes, teams, and fans a fresh format to follow heading into the season.
A New League, A New Legacy
For Nixon, the draft marked another chapter in a brand story that's always been built on showing up where action sports culture lives, from the streets and slopes to broadcast moments like this one.
As the X Games League Winter season gets underway, the custom Time Teller Chronographs now worn by this year's first-round class will stand as lasting markers of where it all started.
Founded in Southern California in 1998, Nixon is an independent watch and accessories brand born from action sports, music, art, and the people who push culture forward. Team designed, custom built.
